The Power of Blogging as a Small Firm Architect/ Engineer professionals

10 Steps for an Efficient Blog Writing Work Flow

1. Schedule time to write. I write for my blog on the same day each week. Many in my community expect to receive my content on a consistent basis and have included reading my words as part of their weekly routine. I appreciate my community for supporting me and I feel an obligation to meet their expectations. In order to have a new quality article written and ready for publication every Tuesday morning, I schedule a time dedicated to writing every Monday afternoon.
2. Let ideas marinate. Throughout the week, before I begin to write, I start thinking about potential subjects. I don’t commit to any one idea. I let my mind wonder. I review the list of ideas that I keep in my Evernote. I visit other blogs and read books that may inspire content that my readers may find interesting.
3. Select a topic. By Friday afternoon, an idea solidifies and I commit to a topic. Committing a few days before writing allows me to develop the idea in my mind as I complete my many other responsibilities as a husband, a dad and the owner of a small firm architecture studio.
4. Prepare a basic outline. As I sit down and start the process of writing, I prepare a simple outline. It’s nothing formal. Essentially, I list the ideas that have been developing in my head since the Friday before. This outline provides a guide for the content as the ideas develop into a completed article.
5. Use a writing template. My secret to preparing quality content on a consistent basis is to use a writing template. I learned about this useful tool from Michael Hyatt, who may be one of the most successful bloggers of our time. My template is based on one that Michael has shared over at his blog and includes cues for each part of a successful post, including the title, subtitle, lead paragraph, personal experience, pivot, objective statement, rationale and a reminder to post a question to encourage interaction and community growth.
6. Start writing. Start. Starting is often the most difficult part for me, but I have found that once I start pulling the words from my head, I gain momentum and the fragmented ideas flow into paragraphs of developed thoughts. Just start. Use your outline and start writing whatever comes to mind. You will soon be on your way to a finished post.
7. Turn off all distractions. Don’t stop. Just keep writing. This is the most important step in order to quickly complete the task. Turn off distractions, stay focused and keep writing.
8. Take a quick break as needed. There are times when I get stuck and I can’t get the idea from my head in the way I want it to be read. When I find myself at these roadblocks, I do stop, stand up, take a quick walk around my studio, sit down and get back to work. The fresh second look always finds the right words and I am quickly back on track. Stay focused on the task at hand though. Stopping your workflow could lead you into a new responsibility. Keep your break short and limit distractions. (Don’t use this time to procrastinate or check your social feeds!)
9. Proofread and edit. Once I have the first draft complete. I proofread my words. At this point, it is far from ready to publish. I edit the piece as required. I rearrange paragraphs, fix typographic errors and improve the flow. I proofread each article at least 5 or 6 six times. With each pass, the article is refined and improved.
10. Publish. The rule in blogging consistently is “progress, not perfection.” Seeking perfection before publication will send you off to a series of rewrites that will easily consume your day. Once the article is developed to the point where it is effectively sharing the intended information, it is ready to publish. Format the content for the blog, categorize it, choose the proper tags and push publish.
Small firm architects often ask me how they can find new projects. My answer is often to build a community… and a quality blog is one of the best ways to do just that. If properly planned and published on a consistent basis, your blog will soon lead you to success and with the 10 step process above, you too will quickly craft quality content for YOUR blog week after week.

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